Marketing Manager for Oral Care Africa at Unilever Ghana, Vera Boadu, has been awarded Marketing Manager of the Year (Oral Care) at the fourth annual National FMCG Summit & Awards held at the Marriott Hotel, Accra.
The event, which brought together leaders across Ghana’s fast-moving consumer goods landscape, celebrated outstanding contributions under the theme “Innovate, Adapt, and Thrive.”
Vera Boadu leverages nearly 15 years of marketing experience and, at Unilever, has been central to Pepsodent’s growth and impact across Africa.
From her early days as a brand manager for Omo and Oral Care in Ghana and South Africa to her current role overseeing oral care marketing strategy for Unilever’s oral care brands, including Pepsodent and Close Up, Vera has consistently driven performance and purpose.
Notably, she led the deployment of a social mission campaign that reached over five million children with proper brushing education, helping deliver 10 consecutive quarters of double-digit growth for the category.
As Oral Care Category Manager, Vera Boadu has played a pivotal role in strengthening Pepsodent’s position as a leader in accessible and impactful oral care.
Under her guidance, the brand has launched high-impact initiatives such as the relaunch of Pepsodent Charcoal (with 10 times more stain removal power) and the innovative digital campaign, “Brushing Beyond the Basics”, which featured dentist-led live sessions, local-language jingles, TikTok challenges, and influencer-driven school outreach across Ghana.
She has also championed the award-winning Pepsodent School Tour Project and supported the annual celebration of World Oral Health Day in partnership with the Ghana Dental Association.
A product of this relationship is the introduction of teledentistry as a new frontier in oral health accessibility, making Ghanaians across the country able to have dental consultations remotely.
Speaking of the award, she said, “This recognition is a reflection of the incredible team I get to work with every day. I couldn’t have done this alone.
“From our brand teams to our partners, we’ve made an impact by working together, and we’re inspired to take Pepsodent to even greater heights. Every smile matters, and we’re just getting started.”
Pepsodent is part of the Unilever Ghana portfolio, a leading oral care brand known for combining innovation with purpose.
With a strong presence in homes and schools across Ghana, Pepsodent continues to pioneer campaigns that improve oral health, especially among children and underserved communities.
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