Accra, Ghana – June 2025 – After more than a decade of serving businesses and individuals across Ghana, AB & O has announced a major brand transformation. The company will now operate under the name Swift Lane Logistics, a move that reflects its growth, modernization, and renewed commitment to delivering faster, smarter, and more reliable logistics solutions.
Speaking from the company’s headquarters in Tesano, Accra, Chief Executive Officer Gerald Odupong Wellington explained the motivation behind the rebrand:
“AB & O has built a solid reputation over the years, but we’ve outgrown the image it once represented. The name Swift Lane Logistics speaks directly to the values we live by today which is speed, precision, and consistency. It’s a better reflection of the business we’ve become.”
The rebrand is part of a broader strategy to streamline operations, improve customer experience, and position the business for regional and international growth. Under its new identity, Swift Lane Logistics is introducing:
Enhanced tracking technology with real-time updates
Faster and more efficient delivery services across Ghana
A more responsive customer support system
International shipping solutions to and from the US, UK, China, South Africa, and Canada
A refreshed digital presence set to launch in the coming weeks
While the name has changed, the company’s commitment to reliability and excellent service remains unwavering.
“Our clients can expect the same trusted team—just with better tools, sharper systems, and a stronger focus on delivering value,” Mr. Wellington added.
The refreshed brand also lays the foundation for Swift Lane Logistics’ entry into regional logistics markets, as the company eyes new partnerships and expanded service routes across West Africa and beyond.
About Swift Lane Logistics
Swift Lane Logistics (formerly AB & O) is a Ghanaian-owned logistics company headquartered in Tesano, Accra. With over a decade of experience, the company has evolved from a local courier provider into a full-service logistics partner offering nationwide delivery, international shipping, freight forwarding, and customized logistics solutions for businesses of all sizes. Known for its reliability, speed, and customer-first approach, Swift Lane Logistics combines deep market knowledge with smart technology to deliver seamless, end-to-end logistics experiences across Ghana and beyond.
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