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Home » A Philly Native Remembers the Day the World Watched Us

A Philly Native Remembers the Day the World Watched Us

johnmahamaBy johnmahamaJune 30, 2025 Social Issues & Advocacy No Comments6 Mins Read
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LIVE AID 40: A Philly Native Remembers the Day the World Watched Us

Forty years ago, something magical happened in my hometown of Philadelphia, Pennsylvania—a moment that still echoes in my memory like a stadium roaring with hope, and with an eagle flying high. On July 13, 1985, JFK Stadium became the backdrop not just for a concert, but for a global awakening.

I was just a kid from West Philly, a city defined by both grit and possibility. Back then, I couldn’t label what I felt watching Live Aid, but I knew it was big—something that told me the world cared about more than our next block party or Labor Day BBQ. That day, Philly showed up—and so did the world.

JFK was packed with 89,000 people—American icons like Madonna, Tina Turner, and Bob Dylan shared the spotlight with UK legends like Queen, U2, and Phil Collins. That last act—Phil Collins—pulled off the impossible by performing at Wembley and JFK in one day, thanks to the Concorde jet, and a time zone difference—a cultural relay of hope across the Atlantic.

It wasn’t just a US & UK show. An estimated 1.9 billion people across 150 countries viewed the event live—nearly a third of humanity united in one purpose: to raise money for starving children in Ethiopia. The final tally? Over $127 million, a staggering amount at the time. But beyond dollars, Live Aid changed something in us—it made global suffering personal, unavoidable, human.

CNN credits Live Aid as a key moment in the rise of global broadcast activism, showing how televised images could spark political will and humanitarian aid. This moment marked the beginning of what became known as the “CNN effect,” a media-driven catalyst for global empathy. thetimes.co.uk+1kgrt.com+1.

I carry vivid memories of that summer: the echoing chant of the song “We Are the World,” the cinematic memories of ‘Godzilla 1985’, and the smells of Philly street foods like water Ice, soft pretzels, and scrapple. All nostalgic, yet they echo the sense that we were part of something historic. Just before LIVE AID in Philly, a contradiction of events happened that led to Philly’s worst civilian fire tragedy. The MOVE bombing devastated West Philly—eleven were killed, 61 homes destroyed. We felt forgotten even as the world watched. LIVE AID didn’t erase that pain, but it showed Philadelphians that we can do better.

In 1985, President Reagan was in office. The Bears won the Super Bowl. We watched cartoons and sitcoms—but Live Aid pierced the bubble. Suddenly, famine in Ethiopia wasn’t just on CNN; it was in our living rooms, our kitchens, our conscience.

But the story stayed with me long after the lights dimmed. In 1986, my family experienced homelessness. Watching East African children with bloated stomachs on TV gave me the strength as a first-time homeless youth that this temporary situation will not define me, it won’t.

I learned firsthand what it meant to be invisible, to doubt that anyone cared. That is why Live Aid resonates so deeply: it taught me that charity is not a handout—it’s a handshake among souls. It taught me that suffering isn’t local or distant—it’s collective, and so are the solutions.

Since that day, we’ve seen Live Aid’s ripples across time: Farm Aid, Live 8, Concert for Bangladesh, Celebrity-filled fundraisers for AIDS, Hurricane relief, and climate emergencies. CNN recently launched a docuseries marking Live Aid’s 40th anniversary, exploring how that massive broadcast raised billions in awareness and millions in funds jambase.com. Reuters reports on new stage adaptations in London, cementing the event’s cultural legacy reuters.com+1theguardian.com+1.

Even UK Prime Minister Tony Blair and U.S. President George W. Bush later acknowledged the profound impact of Live Aid and its successors—Bono and Geldof inspired sweeping debt forgiveness and global health initiatives like PEPFAR, which has saved more than 26 million lives thetimes.co.uk+1jambase.com+1.

10 Things the World Didn’t Know Before Live Aid That We Can Do Now

Broadcast empathy multiplies impact – Live Aid proved a broadcast could reach nearly 2 billion people simultaneously. Celebrity + cause = political change – Bob Geldof and Bono showed stars could influence global leaders and policy. Transcontinental relay is possible – The Concorde-enabled performances showed unity across continents. Fundraising can be performance art – Music stages became platforms for awareness and fundraising. Media shapes global conscience – The “CNN effect” became a recognized force in driving humanitarian aid. Benefit concerts can influence global debt policy – Concerts helped trigger major policy shifts like PEPFAR and G8 debt relief. We can demand transparency in ethics – Intense scrutiny (such as questioning charity fund use) pushed NGOs toward better accountability. Pop activism is scalable – From Live Aid grew entire networks of crisis response campaigns (AIDS, climate, disaster). Global unity under one cause – People of different backgrounds united for shared humanitarian goals. Legacy inspires replication – Live Aid inspired decades of global cause concerts, documentaries, and cultural movements.

A Personal Story Woven with American Pride

I remember the day vividly—my small TV flickering in a drab apartment. I didn’t know famine until that day. I didn’t know my city’s pain until the bombing. But on July 13, music spoke louder than tragedy. As I matured, Live Aid became my guide: become a professor, a community advocate, someone invested in both local and global change.

Growing up, I saw Philadelphia’s diversity and activism first-hand. Neighbors fix cars for free, pastors organize food drives, and musicians use their gifts for giving. That same spirit fueled Live Aid—an American man from Zimbabwe once told me it was America’s finest hour of soft power, moral influence powered by art and conscience.

FDA data now shows U.S. benefit concerts raise over $2 billion annually for global causes. That ripple traces back to Philadelphia and July 1985.

Why Live Aid Still Matters in 2025

Media fragmentation means that one global broadcast is impossible today, but grassroots platforms keep that original spirit alive. Social media mirrors Live Aid’s real-time empathy—Twitter floods help causes go viral, digital concerts raise real cash. Cold politics still need soft power—as the West debates global crises, Live Aid is proof that cultural push can drive licenses for humanitarian action. Young people need stories of impact—For every climate protest or racial justice march, there needs to be a Live Aid moment: evidence that collective action works.

Closing: A Philly Native’s Hope for the New Generation

That Philly kid is now a professor addressing students on resilience, inequality, activism, and identity. I share Live Aid not as nostalgia, but as a map: to think globally, act locally, cultivate empathy, and hold leaders accountable.

And I still believe that somewhere, right now, a child is watching—an impoverished kid or a kid in crisis—waiting for someone to stand up and say: “We do see you.”

So when the world gathers to remember Live Aid at 40, they’re not just tuning in to rock stars—they’re recommitting to unity. They’re saying: suffering somewhere is everyone’s responsibility. They’re lighting the fuse for the next generation, teaching them: mic check matters because humanity listens.

Live Aid was more than a concert—it was a lesson in solidarity, broadcast to billions. Here’s hoping we never forget it.

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