Ghana earned US$4.8 billion from international visitors and tourists who came into the country in 2024.
The amount represents 27 percent jump from the $3.8 billion earned in 2023.
The details were captured in the 2024 Ghana Tourism report launched by the Ghana Tourism Authority (GTA).
Ghana got the funds from 1.2 million persons who came into the country in 2024.
In 2023, 1.1 million persons came into Ghana, representing a 25 percent increase over what the country recorded in 2022.
Background and Data Collection
The GTA has since 2019, consistently published the Annual Tourism Report.
Using 2019 as the baseline year, the 2024 report documents the sector’s progress in the aftermath of the COVID-19 pandemic.
Primary data were collected through interviews with inbound tourists at Kotoka International Airport (KIA), and surveys conducted at selected tourism enterprises in Accra and Takoradi during the “December in Gh” (DiGH) festivities.
The GTA disclosed that secondary data were generously provided by the Ghana Immigration Service (GIS), whose ongoing cooperation is gratefully acknowledged.
Furthermore, data on domestic tourism were gathered in collaboration with regional directors and site managers across the country’s tourist attractions, as well as occupancy data from selected hospitality establishments.
According to the 2024, report, the outlook for the coming years is marked by cautious optimism, grounded in indicators of sector-wide stability. The report is informed by both primary and secondary data sources.
Destination of International Travelers
The 2024 Tourism Report showed that American Nationals topped the list of visitors.
Out of the 1.2 million international visitors, 137,000 came from America. 111,000 were from Nigeria. The United Kingdom came in third with 52,000.
The report showed that it has been the trend in the top three.
The report established that, 22.4 percent of the visitors were in Ghana last year for business purposes.
Visiting family and friends accounted for about 22.2 percent of the total visit for vacation purposes. Conference came up as the 4th reason offered by visitors.
Again 1.1 million of the visitors used the Kotoka International Airport for their visits.
77,000 used the Aflao boarder and the remaining, came through Elubu which is in the third place with 53,000 visitors.
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