The government is set to reintroduce the Advertising Bill to Parliament as part of efforts to streamline operations within the advertising industry and promote ethical standards and consumer protection.
The Deputy Minister for Trade, Agribusiness and Industry, Mr. Sampson Ahi, disclosed this when he addressed the 2025 Gong Gong Festival of Creativity & Awards on Saturday in Accra.
He explained that the bill, once passed, will provide a modern legal framework to regulate advertising practices, ensure standardization, and sanitise the industry.
He highlighted the advertising industry’s role in Ghana’s economy, noting its impact on job creation, innovation, and revenue generation.
Mr. Ahi commended the Advertising Association of Ghana (AAG) for promoting creativity and the connection between business and advertising.
He revealed that the sector contributes more than GHS 2.5 billion annually to Ghana’s GDP and supports industries such as agriculture, health, fintech, fashion, and manufacturing.
“The advertising industry drives consumer demand and brand growth while providing jobs for many young Ghanaians. At a time when youth unemployment remains a challenge, this sector offers opportunities for skills development and entrepreneurship,” he said.
The deputy minister reiterated the government’s support for the creative economy, emphasising that advertising should be prioritized alongside manufacturing and commerce.
He urged the industry to continue innovating, particularly in the digital age.
“As AI and digital transformation reshape the world, Ghana’s advertising sector must keep evolving, telling stories that benefit both our people and our economy,” he added.
The festival, themed Disrupt & Inspire: Recognising Brands and Agencies that Challenge Norms and Redefine Creativity, brought together professionals and stakeholders in the field and honoured leading brands and agencies for their creativity and influence in the advertising industry.
