The 2025 simulated political campaign at the University of Media, Arts and Communication’s Institute of Journalism (UniMAC-IJ)—the sixth since its inception—saw the National Progressive Alliance (NPA) emerge as the winner.
The competition, which featured seven simulated political parties as part of the Introduction to Political Communication course for Level 300 Communication Studies students, climaxed on Thursday, March 27.
Led by Moses Desire Kouyo, affectionately called MDK, as its flagbearer, the NPA—founded on the principles of progressive social democracy—defeated its closest contender, the United Democratic Movement (UDM), by a 29-point margin, securing 177 out of 200 points to claim the top prize.
Among other policies, the party’s “Agyenkwa Manifesto” proposed providing a ₵200 monthly stipend to every vulnerable child over a five-year period.
The pro-poor simulated party also outlined plans to introduce the “Learn Now, Pay Later” Student Loan Program—an income-contingent system where repayments begin only when graduates earn a living wage.
MDK, now the President of the Republic of Ghana in simulation, was adjudged Best Presenter, the only individual to receive such an honor at the event, following his inspiring delivery at his party’s rally.
Speaking to ModernGhana News about the party’s victory, MDK expressed excitement and gratitude to God for His guidance.
“It’s a refreshing feeling knowing that you’ve been able to guide a group of excellent young men and women to win one of the most coveted prizes in tertiary political education. I am humbled and give God all the praise,” he said.
During the finals, the simulated parties—who had engaged in political activities reminiscent of real political campaigns over a two-month period—submitted documentaries, participated in presidential debates, and staged 20-minute campaign rallies.
Other participating parties included the Progressive Alliance Party (PAP), Prosperity Vision Party, Ghana Development Party, and People’s Democratic Party, among others.
The Introduction to Political Communication course at UniMAC-IJ requires students to form political parties and engage in simulated political activities, equipping them with practical skills in political strategy, communication, and engagement.
