MTNPulse and Stanbic Bank hosted the third edition of their digital skills training program, empowering young Ghanaians to move beyond casual social media use and build purposeful, monetizable digital brands.
Held at the Silver Star Tower in Accra on Friday, July 18, the session brought together students, entrepreneurs, and early-career professionals seeking practical tools to strengthen their online presence and future-proof their careers.
The Advertising Coordinator at MTN Ghana, Otu Asamani, said the first step to building a solid digital brand is “agreeing that you need to get educated.”
“Knowing that there’s more to learn is very important to taking that step towards building on any level,” he said.
“That’s why the digital skills training being held by MTNPulse and Stanbic Bank is key, because it’s where we get to interact, learn what people need to know, and then give it to them in sizes that they can understand.”
He urged participants not to reduce branding to simply posting content online, saying, “Posting is one bit of it, monitoring is another, learning from what you see when you monetize, another”.
“Do you interact with people’s comments? Do you create networks through those comments? … Posting is great, but you have to do all these other things.”
Mr Otu observed that while many participants already possess knowledge, the challenge lies in consistency and implementation.
“The mistakes they make are more on [the] implementation side. Are you consistent? … Do you continuously try to learn new things? No, you are staying on all the old things that you know.”
He also walked participants through the essentials of brand building.
“Everybody often assumes that a brand is just like a logo or what people see,” he said, “but they don’t realize it’s the feelings that people walk away with from interacting with you or your business.”
On her part, the Head of Youth Banking at Stanbic Bank, Nana Serwaah Bossman, underscored the need to pair financial literacy with digital competence.
“In a few years’ time, our young people must all sound digital, act digital, and actually solve problems through digital means,” she said.
She emphasised the program’s soft skills component, including a focus on entrepreneurial resilience, noting that “We are talking to them about … how [they] don’t give up along the way.”
Looking ahead, she was optimistic about the impact of the training. “We will have a crop of people who are digital ready … not to just be learn, learn, learn and get certificates but [to] be practical in our bigger schools,” she said.
“I foresee a big problem like joblessness being solved in the near future.”
The digital skills series, now in its third edition, is part of a broader effort by MTNPulse and Stanbic Bank to turn digital consumption into economic opportunity, helping young Ghanaians become creators, problem-solvers, and future employers.
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