Accra, April 25, 2025 — Telecel Ghana has issued a short-notice announcement regarding an upward adjustment in its broadband subscription prices, notifying customers via SMS at approximately 5:20 p.m. today that the new prices will take effect on Monday, April 28, 2025.
This last-minute communication reflects an emerging trend within Ghana’s telecommunications sector, where service providers frequently give consumers limited notice ahead of price changes. While CUTS International acknowledges that operators may adjust pricing in response to market conditions and operational costs, it is essential that such changes are communicated in a timely and transparent manner—particularly for services that operate on a prepaid, subscription-based model.
Telecel’s broadband service is billed on a monthly basis, and as such, it would be considered fair and industry-appropriate to provide at least one month’s advance notice for price changes. A notice period of less than three days is insufficient for consumers to assess their options or make informed decisions.
Respect for consumer rights is a cornerstone of competitive markets, especially where services are paid for in advance and renewed regularly. Adequate notice of price changes not only empowers consumers but also promotes trust and strengthens provider-customer relationships.
This incident follows a similar occurrence about a month ago when MultiChoice Ghana Ltd, operators of DStv, also gave subscribers less than one week’s notice of a price increase.
In light of these developments, CUTS International is calling on the National Communications Authority (NCA) to establish clear regulatory guidelines requiring telecom and pay-TV service providers to give consumers reasonable and fair notice—ideally not less than 30 days—before implementing any price adjustments.
